Lawsuit Alleges Dove Body Wash Triggers Skin Reactions
A Dove body wash is the subject of a class-action lawsuit after several users claim they had a skin reaction. The body wash is marketed as “microbiome gentle” and contains “skin natural nourishers.” While this may sound like marketing nonsense, it’s nonsense that the companies themselves have authored. The idea of a skin microbiome is scientific in nature. Essentially, the beauty care companies want you to infer that their lotion will not damage your skin and instead “nourish” it or help it in some abstract way.
Now that folks are getting rashes after taking the microbiome skin nourishing body wash, Dove has a major problem because their product is causing an injury they implied would not happen. Worse still, the product contains a chemical that is restricted in cosmetics and must be thoroughly washed off the skin to avoid irritation. The chemical, called CAPB can cause a number of skin conditions including eczema, psoriasis, contact dermatitis, and more.
Understanding the class-action
Most folks who get a rash from body lotion will just stop using it and move on to another one. However, this case is complicated by the fact that trends in consumer spending show that more and more consumers are looking for “natural” ingredients in skin care products. Hence, Dove played on their desire to have “natural products” while selling them a chemical known to cause skin irritation. Certainly not what you’d expect from a product that was sensitive to your microbiome.
Essentially, Dove is being accused of fraudulently marketing their products so that they could sell them for a higher price. So, fraud, basically.
Other class-action lawsuits
Dove is a subsidiary of a large corporation known as Unilever. Unilever produces products like Dove, Ben & Jerry’s, and Lipton. Unilever also produces a shampoo that is now the subject of its own class-action lawsuit for causing scalp irritation.
Damages in class-action lawsuits of this sort tend not to be exceptionally large. Classes can be as large as you please. The entire population of America could be its own class. So, when companies are forced to pay out for consumer fraud or marketing issues, the plaintiffs themselves might get a couple of hundred bucks for their trouble while their attorneys take 33% of the whole multi-million-dollar purse.
That being said, these lawsuits keep companies honest and force them to meet the expectations of consumers when they market their products. For example, a company that was placing a skin irritant in a body cream should not be able to advertise that body cream as “natural” or “biome gentle” regardless of the nebulous definitions of such phrases.
Talk to a Tampa Product Liability Attorney Today
If you’ve been injured by a defective product, the Tampa personal injury attorneys at The Matassini Law Firm can file suit on your behalf and recover damages related to your injuries. Call today to learn more!